We developed and created the key art direction for Nvidia’s presence at CES Las Vegas 2017. The task was to create a unique visual style which flowed through their digital and print presence for the whole event. Initially, we explored using a light environment, and investigated how we could meld digital UI style forms into this tonal space which gave us some exciting results. The final art direction eventually moved into a much darker space, but the use of deep grey tones and the injection of the Nvidia green hero colour, along with our learnings throughout allowed us to arrive at a bespoke visual style for the event. This style was also applied to another piece we created for Nvidia as a standalone anthem video.

Below you will find examples of key developments in the art direction taking us to the final solution.

dev_01

dev_02

dev_03

dev_04

dev_05

20161018_ui_05

20161018_ui_06

dev_11

dev_13

——————————————————————————————————————————————————————————————————–

Below are some examples of the final grid and system which all products live within:

——————————————————————————————————————————————————————————————————–

styleframe_01

styleframe_02

styleframe_03

styleframe_05

styleframe_06

——————————————————————————————————————————————————————————————————–

Below are some examples of how key images were used across social media on the run up to / during and after CES 2017:

——————————————————————————————————————————————————————————————————–

pc-uploadimac_uploadiphone-upload

——————————————————————————————————————————————————————————————————–

Below are a few examples of how our art direction was applied to the live visuals used through the Keynote speech:

——————————————————————————————————————————————————————————————————–

stage_01

stage_02

stage_03