We recently produced this launch video for the Nvidia 1080 TI. Nvidia asked us to develop a creation story, starting at a molecular level, from which we pull out from to reveal the GPU. The theme was Titanium, and so we developed a ‘molecule’ which crystallises into it’s final form, before we gradually pull wide to reveal a growing ‘nebula’ and titanium crust which forms elements of the card. From this point onwards, we begin to see the card in it’s final form, floating above a pool of liquid titanium. A key aim of this project was to create a juxtaposition and balance between the aggressive and powerful, versus elegance and beauty.
Frames that did not quite make it: