Project: Tesla Autopilot website animations

Client: Tesla

Creative Studio: SR Partners

Brief: In line with the launch of the new .com site Tesla tasked SR with creating a series of animations to showcase the current features of Autopilot. With all the complexities and technology used to provide these features it was critical for Tesla that the animations be clear and concise and still inform the user.

Road and lighting:

Navigation UI:

Website screengrabs: