Project: Tesla Autopilot website animations
Creative Studio: SR Partners
Brief: In line with the launch of the new .com site Tesla tasked SR with creating a series of animations to showcase the current features of Autopilot. With all the complexities and technology used to provide these features it was critical for Tesla that the animations be clear and concise and still inform the user.
Below you will find a few examples of how the animations are used on the site: