SR were invited to work on LG Electronics expo graphics for CES 2024 by Wolff Olins. We worked collaboratively with the team there to explore key visual artwork, before producing videos for the entrance to the LG Electronics trade show. Key aims were to reinforce and enhance the existing brand work which was launched in 2023, whilst producing a piece with a focus on reinvention. The films spanned two ultra wide panels, allowing us to explore how elements flowed across both screens and utilising the whole space, whilst ensuring a cohesive film was presented across each independently.