SR were invited by Wolff Olins to work on key areas of the LG rebrand. In collaboration with WO, we partnered on the launch film with audio by Zelig sound, showcasing the design work and brand ethos of 'Emotionally intelligent Design', as well as creating high resolution 3D visualisations for future exhibition spaces.

We produced a range of 2D and the hero 3D anamorphic billboard which were displayed globally including on Times Square, numerous locations in South Korea and Piccadilly. On this, we were tasked with producing the final outputs; bringing together character animations from Animade, original 3D forms from Dominik Grejc and working in collaboration with WO to create an original, creative and powerful resolution.