AMD - AI-24
Client
AMD
Info
Keynote art direction
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SR were invited by wearesparks to collaborate on developing the overall art direction, teaser, chapter and key speaker walk on animations for the AMD Advancing AI 2024 keynote.
Considerable R&D into particle and fluid simulations allowed us to create a volumous and engaging visual around the topic of sand which is used considerably in the production of silica in the chips.
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Click video for sound
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The frames
Behind the scenes